https://www.wtf-beauty.com/blog daily 0.75 2022-01-16 https://www.wtf-beauty.com/blog/sugaring-our-preferred-waxing-alternativesugaring-sugaringh monthly 0.5 2021-02-18 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1613678228945-YGN74AT2EA79E0QJ0CM6/d516f3d3-7247-47fc-9ca6-59e1e7987a2e_1612320603.jpeg What The Fluff- LA's New Favorite Lash and Brow Studio - Blog - Sugaring: our preferred waxing alternative. - Written by Carla Bonilla, of Carla Bonilla Beauty. Written by Carla Bonilla, of Carla Bonilla Beauty. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1613678454040-QMR9GZU1S10XURWJYV20/2021-02-04_19-10-37_1612494665.jpg What The Fluff- LA's New Favorite Lash and Brow Studio - Blog - Sugaring: our preferred waxing alternative. - A few tips from the pro: Receiving your first wax of any kind can be a little scary. We’ve all seen the terrible 40-year-old Virgin scene and think that that is what every single hair removal service is. It’s actually not that bad! But everyone’s pain level and tolerance is different. To make sure that your first hair removal service, specifically Brazilian or bikini wax is pleasant, here are a few tips: First, do some light stretching before your service. To make sure we get every angle, we estheticians will ask you to lay in a butterfly position. Your hips can feel a bit stiff if you aren’t used to being open for the amount of time of the service. Brazilians can take anywhere from 25-35 minutes, and bikinis can take 15-20 minutes depending on the length and thickness of the hair. Secondly, get in the habit of exfoliating the area. Loosening the hairs and the dead skin will allow for the follicle to come out that much easier.This exfoliation will also prevent ingrown hairs. Next, moisturize! You of course don’t want to use a thick butter as this will cause congestion. Instead, opt for something lighter like grapeseed, jojoba, or sweet almond oil. This will make sure that the skin is nourished and the sugar doesn’t pull on any dry skin that isn’t quite ready to be removed. Lastly, if you are prone to redness or have a low pain tolerance, try taking an ibuprofen 30 minutes prior to your service. This will relax the nerves and make things just a bit easier! After care is also very important. Making sure to keep the area dry and clean is necessary. Over the next few weeks you’re going to see much less hair and have much less irritation than you typically would as if you were shaving. Exfoliating and hydrating the area is necessary. 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https://www.wtf-beauty.com/blog/tag/beautiful+brows monthly 0.5 https://www.wtf-beauty.com/blog/tag/brow+lamination monthly 0.5 https://www.wtf-beauty.com/blog/tag/LA+lash+studio monthly 0.5 https://www.wtf-beauty.com/blog/tag/echo+park monthly 0.5 https://www.wtf-beauty.com/blog/tag/Los+Angeles monthly 0.5 https://www.wtf-beauty.com/blog/tag/best+eyelash+extensions+in+Los+Angeles monthly 0.5 https://www.wtf-beauty.com/blog/tag/beauty+studio monthly 0.5 https://www.wtf-beauty.com/blog/tag/woman+owned monthly 0.5 https://www.wtf-beauty.com/home-book-the-best-eyelash-extensions-in-southbay-hermosa-beach daily 1.0 2026-06-16 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/c26f8696-ea72-456b-98da-c15797da4b57/245BDF37-3C05-4555-B000-3F2161F53BA5.png https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/ceb981bd-ee25-45f2-aa32-35851f60866f/IMG_8172+2.jpg https://www.wtf-beauty.com/about-the-best-eyelash-extensions-and-brows-in-hermosa-beach-manhattan-beach-southbay-redondo-beach daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1662948702322-7M7G8CMZ293LY7PEU84Q/6B61636F-9F84-4979-879B-F031AA581849.jpeg Best Eyelash Extensions and Brows in South Bay- About What The Fluff - Known by loyal clients as the South Bay’s best-kept beauty secret, What The Fluff was founded by Expert Lash + Brow Artist Jenna Alvarez in 2018. Located in Hermosa Beach, our boutique studio offers a refined approach to lash and brow artistry—where exceptional results and natural hair health go hand in hand. Every service is customized to the individual, utilizing industry-leading products and techniques that prioritize the integrity of your natural lashes and brows. Our philosophy is simple: beauty should feel effortless, never compromising your comfort, safety, or confidence. More than a studio, What The Fluff is a welcoming space where artistry, education, and inclusivity come together to create a beauty experience that feels as good as it looks. Healthy lashes. Healthy brows. Beautifully you. — Jenna Alvarez, Founder https://www.wtf-beauty.com/newsletter daily 0.75 2022-09-12 https://www.wtf-beauty.com/services-best-eyelash-extensions-and-brows-in-hermosa-beach-southbay daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1638212897987-PTQV5HWR1PPM5MBXRJJC/IMG_0735.jpg What The Fluff - Best Eyelash Extensions and Brows in Hermosa Beach/Southbay - Classic Synthetic Full Set $225 Fill $130 Half Set $100 Method of classic 1:1 eyelash extensions in a semi-matte finish resulting in a natural, beautiful set that is perfect for everyday wear. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1638214553607-3Y7OMVOPFL8BK3EQF1XH/IMG_1444.JPG What The Fluff - Best Eyelash Extensions and Brows in Hermosa Beach/Southbay - Classic Silk Full Set $275 Fill $145 Half Set $110 Silk lashes have a gorgeous luster and are softer to the touch than synthetic lashes. Using the classic 1:1 application method. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1590643169602-6LHZJA0YWP42RJ4AS7DF/best_eyelash_extensions_in_LA.JPG What The Fluff - Best Eyelash Extensions and Brows in Hermosa Beach/Southbay - Volume Enhancement Pair our signature volume add-on to any classic lash extension appointment to fill in naturally sparse eyelashes, or for an added boost before committing to Hybrid extensions. Additional 20min added to any classic lash service. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/2c45443b-9e36-4d4c-bf81-f23b5ad2128f/A07ADEBF-FFBC-4416-8697-666D0404E1FF.jpg What The Fluff - Best Eyelash Extensions and Brows in Hermosa Beach/Southbay - Hybrid Extensions Full Set $325 Fill $165 A 50:50 method of classic individual extensions paired with hand-made volume fans to create the perfect mix of density and texture. Always hand-curated, never too heavy on your natural lashes. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/63a1cdc7-eeb6-4978-86f3-1898a031a746/best_keratin_lash_lift_in_LA.png What The Fluff - Best Eyelash Extensions and Brows in Hermosa Beach/Southbay - Keratin Lash Lift $165 WTF’s favorite low-maintenance service lifts and curls your natural eyelashes while allowing them to appear darker for up to 8 weeks. *For best results, lashes must be kept mascara + water free for 24-48 hours after your appointment.* https://www.wtf-beauty.com/faq-best-eyelashes-and-brows-in-hermosa-beach-manhattan-beach-southbay-redondo-beach daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/8809aa77-d6a5-46d2-9ace-1190109704b2/tempImage3fPFA1.jpg FAQ- Best Lashes and Brows in Hermosa Beach, Southbay - Cancellation/No-Show/Rescheduling A credit or debit card on file is required to book an appointment. Cancellations + rescheduling/shortening of appointments must be done a minimum of 48 hours prior to the scheduled appointment time to avoid late-cancellation fees. Late cancellations are subject to 50% charge of total services booked. No-Shows are subject to 100% charge of total services booked. Clients who are more than 15 minutes late are considered a no-show. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/d19db1e5-6313-4aad-8639-8f16025587ba/IMG_6430_VSCO.jpg FAQ- Best Lashes and Brows in Hermosa Beach, Southbay - What to expect: Brow Services NO exfoliants of any kind prior to ANY brow appointments. Includes tretinoin, retin-A, AHA/BHA, chemical peels, etc. Stop use a min. of 5 days prior. Brow Lamination: Keep brows dry for first 24 hours, use provided aftercare serum nightly. Lasts 5-8 weeks.* Brow Shaping(+tint): Must have 4 weeks of hair growth. Must be able to keep brows try for 24 hours as to not disturb the tint. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/0b00c61e-e3df-405c-b9f8-0be44e41d20c/tempImage07Jrf8.jpg FAQ- Best Lashes and Brows in Hermosa Beach, Southbay - What to expect: Lash Services Clients should always arrive with clean, mascara free lashes. Be prepared to lie still with eyes closed for the duration of your service. Lash Extensions: NO mascara or oil based products on the lashes. Clients must maintain their full set with a fill every 2-3 weeks. Anything beyond 3.5 weeks requires a fresh full set. *I do NOT perform ‘outside fills’* Lash Lifts: Keep lashes dry for first 24 hours, use provided aftercare serum nightly. Lasts 5-8 weeks.* https://www.wtf-beauty.com/contact-best-eyelash-extensions-and-brows-in-hermosa-beach-manhattan-beach-southbay-redondo-beach daily 0.75 2026-06-16 https://www.wtf-beauty.com/book-an-appointment-best-eyelash-extensions-in-los-angeles-glendale daily 0.75 2020-06-19 https://www.wtf-beauty.com/be-the-first-to-book-best-eyelash-extensions-and-brows-in-la daily 0.75 2020-10-21 https://www.wtf-beauty.com/press- daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/3f0358ff-3c1a-40f0-96ba-a664c86a6f08/IMG_1538.PNG Press Meet Jenna Alvarez, founder of LA's favorite beauty destination on the Eastside. https://www.wtf-beauty.com/brows-hermosa-beach-manhatan-beach-southbay daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/6469b2f6-29ee-47fc-a367-594c4494a044/IMG_6100.jpg Best natural brows in Hermosa Beach - Brow Lamination $165 Brow Lamination styles your natural brows in an upward brushed direction, giving you results that even your favorite brow gel can’t achieve-lasting 5-8 weeks. *Includes Brow Style + Stain* https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1613533780826-XDQZ5N8DJG4C2IUVDZK9/IMG_1542.PNG Best natural brows in Hermosa Beach - Classic Brow Styling $55 Our signature brow service, focusing on tastefully shaping your natural eyebrows using Honee wax + tweezing methods. Perfect for our ladies and gentlemen that love an au naturale but polished look. https://images.squarespace-cdn.com/content/v1/5ecf188f1c1e5c6bdda76c9e/1613533896938-ZCBUKDTR9CWMO5DR833E/IMG_1544.jpg Best natural brows in Hermosa Beach - Brow Style + Stain $85 Brows are meticulously styled by hand, using wax + tweezing methods to enhance their natural shape and fullness, and stained using henna products, allowing the brows to appear darker and fuller.