Thoughtfully curated with your safety in mind, effortless lashes and brows are for everyone. WTF is proud to be LA’s favorite healthy, inclusive beauty haven in the South Bay.

— Jenna Alvarez, Founder

Our Story

Favorably named South Bay's best kept secret by our loyal clients and friends, What The Fluff was founded by Master Lash + Brow artist Jenna Alvarez in 2018.

The private Hermosa Beach studio focuses on individually tailored client experiences that guarantee the preservation of natural lash and brow health.

What The Fluff is dedicated to ensuring the integrity of your natural brows & eyelashes by sourcing only the best products for every service.

Your are always safe with us.

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